Joe Wilcox Indian Den

Joe Wilcox Indian Den in Sedona, Arizona, specializes in genuine Native American Jewelry, Indian Arts and Crafts, and Southwest home decor as a family-owned business.

The business was founded by Joe and Wilma Wilcox, who built a legacy of authenticity and community with a long history dating back to them. Joe's passion for rocks and gems led him to become an expert in turquoise, and he pioneered the stabilization process for the stone.

Pam and David Freeman manage the business today, continuing to honor Joe Wilcox's legacy by preserving the authenticity of the store, with products including home decor, wall art, figurines, and outdoor garden chimes, as well as purses, belts, and specialty food items.

In the heart of Uptown Sedona, the Sinagua Plaza is home to the store, surrounded by gift shops, fine art galleries, clothing stores, tour companies, and restaurants, where the mission is to deliver exceptional customer service in a clean, well-stocked environment with the highest quality merchandise.